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communications define brand reputation in the eyes of consumers, thus influencing perceived corporate social responsibility. As a … in order to help organizations provide better services and protection for consumers. We examined how brand reputation is … analyzes how under normal consumption circumstances, consumers` experiences related to faulty products can influence brand …
Persistent link: https://www.econbiz.de/10010760081
TMarketing channels play an important role in the competitiveness of agribusiness value chains. Thus, this paper proposes a model for planning marketing channels in agribusiness that also considers transaction costs. This model is developed in two steps, diagnostic and decision, and is applied...
Persistent link: https://www.econbiz.de/10010856735
, but also a continuous innovation necessary in a market where consumers are unfamiliar with bein persuaded by commercial …
Persistent link: https://www.econbiz.de/10010857620
This article presents an interpretation of sales process management in small and medium size businesses. Sales management is based on the M-C model built on planning, forecasting and thorough controlling. The process model is based on the theory of management, management accounting and human...
Persistent link: https://www.econbiz.de/10010860241
La investigación sobre relaciones fabricante-distribuidor se ha centrado en los últimos años en la importancia de la colaboración. Nuestro principal objetivo es estudiar los efectos de los mecanismos de gobierno de la relación fabricante-distribuidor sobre la propensión del distribuidor a...
Persistent link: https://www.econbiz.de/10010905991
The target of this article is to introduce leaders management and personnel controlling in small and medium-sized companies (SMEs), from the strategic and operational points of view, as the greatest competitive advantage of SMEs in the coming years will not be products or financial or...
Persistent link: https://www.econbiz.de/10010934442
Managers like to think well of themselves, and of the firms that employ them. However, positive illusions can bias a manager's evaluation of market outcomes, self-servingly crediting success on the superior quality of one's own product but blaming failure on the aggressive price of a...
Persistent link: https://www.econbiz.de/10010958136
Persistent link: https://www.econbiz.de/10010958820
The purpose of this paper was to analyze the internationalization of small and medium-sized enterprises (SMEs) in relation to international market selection (IMS). To accomplish this, an investigation of the primary factors influencing SMEs’ choice when selecting international market in a...
Persistent link: https://www.econbiz.de/10011259612
Este trabajo estudia distintos tipos de antecedentes del destino como el compromiso del turista en relación con el lugar, la confianza y satisfacción, señales como la reputación, la relación calidad-precio y la publicidad y el efecto boca-oreja para explicar las intenciones de repetir y la...
Persistent link: https://www.econbiz.de/10011261587