Engelbrecht-Wiggans, Richard; Haruvy, Ernan; Katok, Elena - In: Marketing Science 26 (2007) 5, pp. 629-641
Reverse auctions are fast becoming the standard for many procurement activities. In the past, the majority of such auctions have been solely price based, but increasingly attributes other than price affect the auction outcome. Specifically, the buyer uses a scoring function to compare bids and...