Purpose – Awarding the Olympic Games to a host city in the Muslim world would send a clear indication from member nations of the International Olympic Committee of a desire by the international community to engage with Muslim nations on a level that transcends sport. The purpose of this paper,...

In a study of innovations developed by mountain bikers, we find that user-innovators almost always utilize "local" information - information already in their possession or generated by themselves - to assess the need for and to develop solutions for their innovations. We argue that this finding...

This paper conceptually explores how bundling could lead to greater revenue and brand loyalty in the action sports industry by meeting the expectations of Generation Y. The author defines personalised-customised hybrid bundles and proposes using these bundles to target Generation Y action sports...

Our conjecture is that for many recreational activities a significant amount of the variation in the sites visited can be explained, and predicted, by variation in life constraints such as kids, BMI (body-mass index) fitness, skill, and health. The objective is to develop a parsimonious method...

This teaching case explores the sport of wakeboarding to examine how its female practitioners need to become entrepreneurial in order to make a living from the sport. Students ponder the financial pressures of becoming a professional female wakeboarder, and how to sustain momentum once one turns...