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The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010981129
This paper outlines the results of a study of the competitive strategy orientations of 92 small and medium sized paint manufacturing enterprises in Southwestern Nigeria. Three sets of paint manufacturing SMEs which had substantially divergent competitive strategies, i.e. Differentiation (28) Low...
Persistent link: https://www.econbiz.de/10010948966
The article analyses the impact of trading costs on the profitability of momentum strategies in the UK and concludes that losers are more expensive to trade than winners. The observed asymmetry in the costs of trading winners and losers crucially relates to the high cost of selling loser stocks...
Persistent link: https://www.econbiz.de/10008542360
Examines the social consequences of restructuring and investigates the role social dialgue can play in finding socially responsible ways to mitigate the effects of restructuring. Includes brief comparisons with the banking and financial services industry, postal services and public utilities.
Persistent link: https://www.econbiz.de/10010965680
Discusses the impact of the crisis on the various aviation industry markets and segments on a regional, subregional and interregional basis, including both developed and developing countries.
Persistent link: https://www.econbiz.de/10010966855
Reviews the relationships between management and employees in the industry so as to better understand their responses to the crisis that followed the terrorist attacks of September 11.
Persistent link: https://www.econbiz.de/10010966893
In this note we describe an iterative procedure of how to estimate unit costs per leg of a public service obligation (PSO) route network if certain data is publicly available. The aim of this approach is to make judgments in benchmarking and in regulation if revenues, costs and profits (or...
Persistent link: https://www.econbiz.de/10010987571
. While most research on fuel hedging has concentrated on the U.S. airline market, this paper is the first study to include …
Persistent link: https://www.econbiz.de/10010904656
The ASEAN Single Aviation Market or Open Skies project aims to liberalize the air transport industry in ASEAN by 2015. However, the project faces significant obstacles, including non-acceptance by key member states and an incomplete agenda that excludes more ambitious relaxations to market...
Persistent link: https://www.econbiz.de/10010925540
The concepts of airline performance assessment were analyzed. The expediency of application of the process …
Persistent link: https://www.econbiz.de/10011271874