Brida, JG.; Pulina, M.; Riaño, E. - Centro Ricerche Nord Sud (CRENoS) - 2010
, satisfaction and likelihood to return to the Museum for Modern and Contemporary Art (MART) of Rovereto (Italy). The empirical data … factors of the museum based on two exogenous variables (push and pull motivation) and two endogenous variables (satisfaction … friends and family. However, visit the city or the region of Trentino has no impact on satisfaction and loyalty to the MART …