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Social marketing for better job quality in micro and small enterprises in Ghana
Seeley, Chris - International Labour Organization (ILO), United Nations - 2004
marketing techniques in the form of radio and television campaigns could contribute to improving job quality (in particular …
Persistent link: https://www.econbiz.de/10010966389
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Superstars in politics: the role of the media in the rise and success of Junichiro Koizumi
Sabatini, Fabio; Yamamura, Eiji - Econometica - 2014
landslide electoral victory, this study empirically assesses the influence of television (TV) and newspapers on individuals … platform, charisma and attractiveness wield a greater influence on TV watchers of the opposite sex. Television apparently works …
Persistent link: https://www.econbiz.de/10010933358
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Farmers’ Perceptions Regarding the use of Botswana’s Tsa Temo Thuo Television Programme
Gababolokwe, K.; Hulela, K. - In: Asian Journal of Agriculture and rural Development 4 (2014) 7, pp. 381-391
programmes broadcasted every Monday of the week on the Botswana Television between 7:30 and 8:00 pm for farmers. A questionnaire … factors such as farming environment (Mean = 4.36; SD = .49); access to television programme (Mean = 4.22; SD = .59) and … study should be conducted nationwide to ascertain and compare the perceived effectiveness of the television programme. …
Persistent link: https://www.econbiz.de/10010949093
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LA INFLUENCIA DE LOS MASS MEDIA EN LA SOCIEDAD DEL SIGLO XXI
Herrera, Carmen Grimaldi - In: Contribuciones a las Ciencias Sociales (2009) 2009-11
En la sociedad contemporánea asistimos a un fenómeno complejo y en continuo crecimiento: la realidad de los medios de comunicación social, los “ mass-media”, o los “medios de masas” que están presentes en parcelas cada vez más amplias de nuestra vida. Los medios de comunicación nos...
Persistent link: https://www.econbiz.de/10008636237
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PERSUASIÓN: PROPAGANDA Y PUBLICIDAD
Herrera, Carmen Grimaldi - In: Contribuciones a las Ciencias Sociales (2009) 2009-11
En los medios de información se ofrecen mensajes en los que el propósito fundamental es la persuasión: los mensajes propagandísticos y los publicitarios. Aunque ofrecen características especiales en cuanto a la forma, tienen ambos una clara función apelativa. La propaganda difunde mensajes...
Persistent link: https://www.econbiz.de/10008636238
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AN ECONOMIC ANALYSIS OF CANADIAN CONTENT REGULATIONS AND A NEW PROPOSAL.
SHEED, M.S.; BURCH, R.D. - Department of Economics, University of Calgary - 1989
Persistent link: https://www.econbiz.de/10005641455
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Social, viral, mobile e Tv: nuove integrazioni in risposta al cambiamento generazionale. Una riflessione empirica sul settore alimentare
Cecilia, Casalegno; Luigi, Bollani; Elena, Candelo - In: Micro & Macro Marketing (2014) 3, pp. 441-460
television role changing? If yes, in which way? How television is interacting and integrating with web 2.0 communication tools …
Persistent link: https://www.econbiz.de/10011144151
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Population, Family Planning, and Reproductive Health Policy Harmonization in Bangladesh
El-Saharty, Sameh; Ahsan, Karar Zunaid; May, John F. - Economics Research, World Bank Group - 2014
Over the past 30 years, Bangladesh has achieved significant economic and human development progress, and demonstrated impressive policy as well as programmatic commitment to lowering the fertility level. However, its future socioeconomic prospects may be hampered by its population growth rate,...
Persistent link: https://www.econbiz.de/10011076254
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Superstars in politics: the role of the media in the koizumi regime
Yamamura, Eiji; Sbatini, Fabio - Volkswirtschaftliche Fakultät, … - 2014
regime. We conduct an empirical assessment, looking at the influence of television and newspapers on the support for Koizumi … support for his principal policy and (2) the effect of watching television is only observed for women and that of reading the … newspaper only for men. Thus, a charismatic male leader on television has a greater influence than his policy on female voters …
Persistent link: https://www.econbiz.de/10011109242
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Superstars in politics: the role of the media in the koizumi regime
Yamamura, Eiji; Sabatini, Fabio - Volkswirtschaftliche Fakultät, … - 2014
regime. We conduct an empirical assessment, looking at the influence of television and newspapers on the support for Koizumi … support for his principal policy and (2) the effect of watching television is only observed for women and that of reading the … newspaper only for men. Thus, a charismatic male leader on television has a greater influence than his policy on female voters …
Persistent link: https://www.econbiz.de/10011110919