Mangold, W. Glynn; Smith, Katherine Taken - In: Business Horizons 55 (2012) 2, pp. 141-153
Millennials have heavily influenced social media's evolution into an important source of product information. They are … increasingly basing their product evaluations on information gathered from online reviews. Thus, companies targeting Millennials … may wish to pay heed to online reviews. Which products are affected by Millennials’ online reviews? Do the reviews tend to …