Showing 1 - 10 of 1,178
Persistent link: https://www.econbiz.de/10010539275
development has given rise to new urban growth theories based on creativity. Explanations focus on spatial-structural dimensions … creative work and life. The aim of this paper is to present a cultural sociological view on creativity in the city. It is not … just the urban context that breeds creativity, but culturally (re)produced perceptions of particular places that creative …
Persistent link: https://www.econbiz.de/10010984944
Academic literature, both socio-human and economic profile, approached pretty much the subject of the city brand, usually in the broader context of analysis concerning national and local brands. Despite various theoretical paradigms proposed to identify the most appropriate theoretical modeling...
Persistent link: https://www.econbiz.de/10010579466
The competitive environment in terms of tourists and investment attraction requires the strategic management of cities. The marketing literature in this topic relates to different dimensions, most importantly, the image, identity, and branding of a city, satisfaction, and the degree of loyalty...
Persistent link: https://www.econbiz.de/10010991049
The article presents the most important results of sociological research conducted in 2011 in 14 cities of the “Silesia” Metropolis (G?rno?l?sko-Zag??biowska Metropolia “Silesia”). The study formed the basis of a thesis written under the supervision of professor Marek S. Szczepanski,...
Persistent link: https://www.econbiz.de/10011269142
There are many reasons contributing to the achievement of Malaysia for being rank as top 10 most visited destinations in the world for the last four years. Among the factors are structures, resources, strategy, policy and leadership. In order to identify how Malaysia manage to be at this rank, a...
Persistent link: https://www.econbiz.de/10010990982
Purpose – The main objective of this work consists of proposing a new line of research which consists of exploring the role of emigrants in the construction of their country of origin’s brand. Design and methodology: To justify the need of this new research line we provide arguments by...
Persistent link: https://www.econbiz.de/10010962301
I have been asked to write a paper over “my urban idol 2050” to be the foundation for a presentation at a session at the ERSA congress in Bratislava in August 2012. No special instructions were given, so I have chosen to write a kind of scenario for the possible future development in the...
Persistent link: https://www.econbiz.de/10010818724
In this paper, the author sketches a scenario for a possible future development path for the City of Gothenburg and its surrounding labour market region - the Gothenburg region and a scenario for what the city and the region might look like in 2050. The author does not use a traditional scenario...
Persistent link: https://www.econbiz.de/10011207733
The purpose of this study was to explore the influence of holding sport mega-events on city brand awareness and city brand image, using the 2009 World Games in Kaohsiung and the people of Taiwan as the research subjects. Convenience sampling was used for distribution of the questionnaire, and...
Persistent link: https://www.econbiz.de/10010843979