Maciejewski, Grzegorz - In: Analele Stiintifice ale Universitatii "Alexandru Ioan … 58 (2011) november, pp. 281-304
In the article, by means of qualitative and quantitive research methods, the following questions have been answered: What is risk for Polish consumer? Is the consumer aware of a risk of failed purchase? And if so, what types of risks do they perceive? Then finally, which risks are the most...