Claudio, Riva; Marta, Zanconato - In: Micro & Macro Marketing (2012) 3, pp. 479-498
results reached froman innovative research executed on 2.579 food advertisements transmittedby the main Italian television … the television broadcaster. Based on food advertisements, thisessay focuses on the different emphasis awarded on the one ….Underpinning this research is the basic question: how should wefeed ourselves if we trust the diet proposed by television? …