The purpose of this article is to determine which were the global marketing budgets trends and also to establish how … the Global Economic Crisis influenced the investments in advertising. The investments in advertising can increase or … consumer’s media behavior and so on. We will see if the investments in the main media (print, TV, radio, internet, outdoor …

communicate with the electorate. We construct a model where two parties fund both the "creative" and "media" elements of political … advertising and examine how campaign budgets affect advertising strategies in the context of a political campaign. Our key finding … is that tight campaign limits stimulate aggressive advertising on the part of competing parties, while generous budgets …

industry. We compare the equilibrium levels of advertising under private and mixed duopoly competition, and show that the … connection between programme quality and advertising incentives is drastically different in each scenario. We also consider the …

The Media landscape is getting transformed rapidly in India and around the world. With increased globalization, India … Media landscape has become increasingly complex and varied. The advent of internet and mobile communication has altered the … rules of the game as far as the marketer; advertiser and media planners are concerned. The so called New Media has impacted …

We provide a model of online advertising display markets where consumer attention may be divided among multiple … publishers and, consequently, their advertising attention may be allocated to different platforms. We demonstrate that this gives …

evolution. The article analyses the impact of the global financial and economic crisis on Romanian media and advertising market …The media landscape has been greatly impacted by the general economical trends over the past few years. Despite the … fact that the recent economic landscape is affected by crisis and recession, the media market is undergoing adaptation and …

. Similarly, networks can be “inoculated†against advertising campaigns by a media campaign that decreases tolerance. …We present a modified Deffuant-Weisbuch opinion dynamics model that integrates the influence of media campaigns on … opinion. Media campaigns promote messages intended to inform and influence the opinions of the targeted audiences through …

early November 2010 on a sample of local community officials responsible for marketing. An analogous comparison has been … used to assess media effectiveness in the cities’ promotion campaigns. This kind of compilation has led to identifying …

. Methods: Content analysis of all advertising containing tobacco related text or imagery in 20 LGB community periodicals …

the shifting boundaries between the advertising, media, and information technology industries in the wake of the … Swedish digital wonder in the advertising industry”. The purpose of the seminar, which was open to the public, was to document …