Showing 1 - 10 of 1,414
consumer behaviour. The objective of this paper is to increase knowledge on Portuguese consumer perceptions and attitudes …
Persistent link: https://www.econbiz.de/10004991623
-line reservations. The purpose of this study is to explore and describe consumers’ attitudes towards travel reservations and purchases …
Persistent link: https://www.econbiz.de/10005802331
This article deals with the concept of the experiential label. This label conveys subjective information provided by an expert (critic) on the quality of the consumptive experience. The purpose of this empirical study was to assess the impact of the experiential label on the market for classical...
Persistent link: https://www.econbiz.de/10010708003
to which extent adolescents’ everyday pro-environmental behaviour is the outcome of their own pro-environmental attitudes … family group as manifested most clearly in their parents’ attitudes and behaviour. In addition, we examine the moderating … weight of adolescents’ personal attitudes vs. social influences within the family as predictors of adolescents’ pro …
Persistent link: https://www.econbiz.de/10011051347
advertising influences consumers' attitudes and buying behaviour. These mechanisms are analysed in terms of involvement with the …
Persistent link: https://www.econbiz.de/10005515812
The paper highlights on the difficulties encountered during the translation of the poetic language used by D.H. Lawrence in his major novels. The brief theoretical introduction on specific aspects of translation has in view the literary text, in general, and the poetic prose, in particular. This...
Persistent link: https://www.econbiz.de/10010660161
likeability of slogans. It uses a bilinear mixed model to assess the relative importance of slogan characteristics, media … expenditure, and respondent characteristics as antecedents of slogan likeability. The findings suggest that the liking for a … jingles or brevity have no systematic effects on the likeability of slogans. …
Persistent link: https://www.econbiz.de/10010931216
likeability of the species, their degree of endangerment, ethical considerations as well as knowledge are examined and found to be … important. Likeability is found to be much less important than the existing literature suggests. This is highlighted by … comparing the likeability of the focal group of reptiles with that for a group of birds and a group of mammals with differences …
Persistent link: https://www.econbiz.de/10004979540
likeability). The responses of 185 participants, randomly assigned to view one out of two videotapes (one tape low in the use of …
Persistent link: https://www.econbiz.de/10005544009
likeability). The responses of 185 participants, randomly assigned to view one out of two videotapes (one tape low in the use of …
Persistent link: https://www.econbiz.de/10008580421