expectations who want to access services from the company provider, how consumers assesses company services compared to their …We can say that compared to products quality, service quality is relative, as a matter of balance, meaning that it …

The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as … consumer is influenced by his or her environment; the behavior of consumers while shopping or making other marketing decisions …: the psychology of how consumers think, feel, reason, and select between different alternatives; the psychology of how the …

performance of products or services will be provided towards achieving a performing tourism. The recent ongoing development of …Nowadays marketing appears to be the result of long efforts of generalization and reflection of economical theory … regarding marketing practice that has emerged and developed as a consequence of contemporary social and economic dynamism …

This is an empirical study of the interplay between consumers' attitude toward marketers’ products and marketers; wish … consumer’s attitude is not quite easy. The marketers have to put their acts together by producing products to match consumers …

called, Great Depression (1929-1933) and the 1973-1974 Crisis, projected on the decision of the marketing and management … previous century and to take a critical look at various marketing related attitudes, such as the disregard for rebranding or …

More and more specialists, including from our country, are busy developing the competitiveness of the products and … services. Most of them believe that if we want to accomplish this, we must work with energy and conviction upon the important …: price/rate, the payment conditions; support factors: the extra services (“the service”) bound to a product/service in order …