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Brand "Moscow" in a global perspective
Ochkovskaya, Marina; Gerasimenko, Valentina; Rybalko, Maria - In: Transnational Marketing Journal 2 (2014) 2, pp. 99-111
positioning. For younger tourists, Moscow is still undiscovered. This is an opportunity for Moscow as the city is attractive …
Persistent link: https://www.econbiz.de/10010941672
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LA GESTIÓN DEL SUPERMERCADO VIRTUAL: TIPIFICACIÓN DEL COMPORTAMIENTO DEL CLIENTE ONLINE / VIRTUAL SUPERMARKET'S MANAGEMENT: ANALYSIS OF THE ONLINE CUSTOMER BEHAVIOUR
Cristóbal Fransi, Eduard; Marimon Viadiu, Frederic - In: Investigaciones Europeas de Dirección y Economía de … 17 (2011) 1, pp. 93-112
Este artículo analiza diferentes elementos que influyen en el comportamiento de compra del cliente de un supermercado online. Estos elementos están relacionados tanto con aspectos estéticos del sitio web, como con los procesos que tienen lugar en el momento de realizar la compra. A partir de...
Persistent link: https://www.econbiz.de/10010850472
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Market Positioning of Public and Private Universities in Ghana: Students Perspective
ADAM, Abdul-Kahar; MAHMOUD, Mohammed Abdulai - In: Management Dynamics in the Knowledge Economy Journal 2 (2014) 4, pp. 123-154
students' perception of the universities positioning in terms of what they are offering to the customers, through what they …
Persistent link: https://www.econbiz.de/10010854612
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Analysis of Approaches to Formation of the Image Policy of a Region
Yachmenyova Valentyna M.; Volobuyev Ihor V. - In: Business Inform (2013) 10, pp. 167-172
The article is devoted to analysis of modern approaches to the process of formation of image policy. It specifies main advantages and shortcomings of developments on formation of the image policy. The specified advantages would become a basis for formation and realisation of the image policy of...
Persistent link: https://www.econbiz.de/10010855533
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New marketing techniques: creative advertising
Chesnokova, M. - In: Annals of marketing-mba 3 (2013) 11
The article deals with the essence of creative advertising and the features of the creative process. Furthermore, the author of the article analyzes the use of creative advertising used by universities when promoting their educational programs.
Persistent link: https://www.econbiz.de/10010857462
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THE MARKETING OF COOPERATIVE SOCIETIES
Razvan-Nicolae, DECUSEARA; Sorin-Daniel, MANOLE - In: Management Strategies Journal 22 (2013) Special, pp. 411-419
Cooperatives have proven to be a business model that has endured over time, even during the economic crisis. Even if they don’t have the scale of large companies, they manage, through their ability to adapt, to overcome challenges offered by the market they are acting. The fact that their...
Persistent link: https://www.econbiz.de/10010936445
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ПРИВЛЕЧЕНИЕ НАСЕЛЕНИЯ В КАЧЕСТВЕ ЦЕЛЕВОГО СЕГМЕНТА НА ФОНДОВЫЙ РЫНОК РОССИИ
ВИТАЛЬЕВНА, МЕЛЬНИКОВА ЕЛЕНА - In: Вестник Астраханского … (2011) 3, pp. 51-56
Рассматриваются основные тенденции на фондовом рынке и рынке депозитов. Результаты исследования позволяют сделать вывод о спекулятивном росте на рынке....
Persistent link: https://www.econbiz.de/10011011769
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Positioning of Companies’ Market Offers
Stanimirov, Evgeni - In: Izvestiya (2013) 3, pp. 8-18
Through positioning marketers seek to create a unique and favourable image in the mind of the target customer. The aim … of this article is, after clarifying the nature and role and tracing back the evolution of the concept of positioning, to … and their corporate image. The classic approach to positioning involves a study of the perceptions of customers of a …
Persistent link: https://www.econbiz.de/10011210662
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СТРАТЕГИЧЕСКИЕ РЕШЕНИЯ В СИСТЕМЕ КОСТЕРНОГО СУДОХОДСТВА
БАЖАН А.Н. - In: ВІСНИК ЕКОНОМІКИ ТРАНСПОРТУ І … (2011) 3, pp. 35-38
Рассматривается систематизация факторов конкурентоспособного позиционирования национальных предприятий в системе перспективного развития прибрежного...
Persistent link: https://www.econbiz.de/10011214199
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ЭФФЕКТИВНОЕ УПРАВЛЕНИЕ БРЕНДОМ КАК ФАКТОР ПОВЫШЕНИЯ КОНКУРЕНТОСПОСОБНОСТИ ТОВАРОВ И УСЛУГ НА МИРОВОМ РЫНКЕ...
ВЛАДИМИРОВНА, МЕЛИХОВА МАРИЯ - In: ИЗВЕСТИЯ … (2013) 3, pp. 130-133
В статье рассматривается наиболее полный комплекс задач бренд-менеджмента, направленных на достижение экономи-ческой эффективности с учетом современных...
Persistent link: https://www.econbiz.de/10011220761