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[ES] La mayor parte de enfoques teóricos de internacionalización han surgido en el marco del sector industrial y, por tanto, algunas explicaciones podrían no ser generalizables al sector servicios en su globalidad. Por ello, las características sectoriales deben ser tenidas en cuenta en el...
Persistent link: https://www.econbiz.de/10011277683
: intangibility, inseparability, variability, and outage. …
Persistent link: https://www.econbiz.de/10010938102
differentiated, in the process of consolidation and development. The services characteristics such as: immateriality, inseparability …
Persistent link: https://www.econbiz.de/10008751426
This paper tries to reveal the importance of marketing in the service economy, to identify the characteristics of services and their impact (influences) on the marketers’ activity. Services tend to be different from goods in several ways. First, they are largely intangible. Services generally...
Persistent link: https://www.econbiz.de/10005628075
Internationalization through business model innovation involves the creation, or reinvention, of the business itself …. This paper aims to integrate basic insight from the literature on business model innovation, internationalization of the … internationalization through business model innovation includes design dimensions, which are domestic or globalized in upstream production …
Persistent link: https://www.econbiz.de/10010959289
Using a resource-based view model, this paper examines the main factors influencing Small and Medium-Sized Enterprise (SME) international entry mode selection. In addition, a possible relationship between firms belonging to industrial districts and the entry mode choice has been verified. Data...
Persistent link: https://www.econbiz.de/10011258933
This paper carries out an empirical analysis with rich, firm-level data on the activities of Swedish multinationals around the globe in manufacturing sectors from 1987 to 1998 to test the main conjectures of traditional trade and recent views of the effects of trade costs on foreign entry. The...
Persistent link: https://www.econbiz.de/10005260098
The principal aim of this paper was to examine the internationalization of small and medium-sized enterprises (SMEs) in …
Persistent link: https://www.econbiz.de/10009211212
The digital music market offers an opportunity for telecom companies to furnish value-added services. However, little effort has been made to study empirically how to make a decision about entry modes for telecom companies into digital music business. This study therefore investigates various...
Persistent link: https://www.econbiz.de/10009372202
In this paper an analysis is proposed of how firms can use internet-based technologies to deliver their services online to foreign markets or to support an offline international service delivery. The focus is consequently on the front office, that part of the production and delivery system where...
Persistent link: https://www.econbiz.de/10009353010