Aduloju, S.A.; Odugbesan, A.O.; Oke, S.A. - In: Journal of Risk Finance 10 (2009) May, pp. 210-227
Purpose – Characterized by declining goodwill and exemplified sharp drop in gross premium, the Nigerian insurance industry, in recent times, has experienced turbulent economic challenges that necessitated re-engineering of its core activities. However, advertising and sales are core...