Altough the consumer behavior in the field of consumer goods industryrepresents a relatively common area of interest in nowadays scientific literature, their loyaltyis part of a research area insufficiently studied at the level of Romanian market. Authors aimto investigate throughout a...

The issue of whether profitable preharvest and postharvest marketing strategies exist relative to harvest sales for Kansas crops for the 1985-1998 marketing years is addressed. Practical application of market efficiency concepts is discussed. Nonharvest wheat marketing strategies offered less...

The paper examines the prevailing situation of Bt cotton marketing in India. It tells a story of how aggressive and unethical marketing practices are adopted for luring faemers into the Bt cotton trap in India.

DuPont Quality Grains is focused on improving grain quality for end users, rather than on farm production traits. A major DuPont program is high oil corn. Feed corn has a huge market, and, because it requires no intermediate processing, any enhanced value is measurable by end users. Standard...

An expected-utility model and a chance-constrained linear programming model were used to analyze four marketing strategies and seven crop insurance alternatives for cotton marketing in Georgia. The results suggest that existing marketing tools and insurance alternatives can be used to reduce...

The article reviews instruments and mechanisms, providing financial stability and competitiveness of banks, which are the basis for the marketing strategy of development in the post-crisis market under the conditions of formation of new economic conjuncture. The results of the conducted research...

This study investigates and interrogates the impact of various marketing strategies on the sales of major multinational pharmaceutical companies in Pakistan; include Abbott, GSK and Aventis, while applying the censored regression. Besides interrogating the possible impacts of various marketing...

The aim of the author is to present methodological approaches used to study the socio-economic sector of micro, small and medium-sized companies of plans for a quasi-experimental testing tool (Marketing self-diagnostic tool ) constructed for the diagnosis and self-diagnosis of individual...

Delivering superior customer service is as important as delivering superior patient care. To survive in this economy, organizations need to differentiate themselves from their competitors. They need to have customer feedback in order to implement the strategies needed to increase organizational...

В статье проанализированы концептуальные основы исследования процесса капитализации ресурсов российских регионов. Рассмотрено экономическое содержание...