Altough the consumer behavior in the field of consumer goods industryrepresents a relatively common area of interest in nowadays scientific literature, their loyaltyis part of a research area insufficiently studied at the level of Romanian market. Authors aimto investigate throughout a...

Nowadays, as a result of consumers greater attention to health care and environmental issues, it is seen an increase in the demand of organic products. Thus, marketing strategies of organic products are examined for the producers in the study. The purpose of the study is to make a guide for the...

This study aims to profile the marketing strategies that sheep farmers follow in the Region of East Macedonia and Thrace (EMTh) in Greece and the County of Cornwall in U.K. based upon their distribution channel selection, farm and personal characteristics. A survey conducted to 343 and 240 sheep...

The evolution of consumer profile highlights, for food products and specifically for beef, a growing attention for a number of specific aspects related to food quality, safety, environmental issues and animal welfare. Because of this, it is more and more important to understand the consumer’s...

Understanding supermarket sales of crawfish and potential competing crustacean products has the potential to assist the crawfish industry to refine its marketing strategies. A.C. Nielsen scanner data were used to develop a descriptive sales analysis of crawfish and competing crustacean product...

Descriptive statistics and time-series econometric models are used to characterize the behavior of monthly fluid milk prices. Prices in April, May and June appear to be more variable than those in subsequent months, and the spring-time prices are perhaps skewed. Econometric models can capture...

The main purpose of this article is to indicate the progressive phenomenon of internationalization in the service sector in the context of dynamism of changes concerning economic, technological, legal and social determinants. The first part of this article makes reference to new legal...

Pressures in the contemporary marketing environment are getting bigger and companies and marketers are required to know consumers and their purchase and information behaviour. In this article we studied the behaviour of consumers and the factors of purchase and information behaviour of young...

Communication strategies, the nature and content are derived in relation to other strategies, more general subject of management and strategic marketing. Within the overall management process, they are situated among strategic marketing components as a strategic mix variable. Consequently,...

This paper intends to analyze and to characterize activities specific to financial – banking marketing. Banking marketing is the most important marketing tool, that allows the development of bank activity, improve the performance and achieve its strategic objectives. Increasing the importance...