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This paper investigates the evolution of trust in long-term inter-organisational relationships. It begins with a conceptualisation of the nature of trust in different forms of inter-organisational relationships. The paper moves on to present findings from contrasting and complementary empirical...
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This study offers continued insight into R&D-marketing integration with particular attention to the Chinese context. Examining the responses of 200 Chinese R&D and marketing managers, an exploratory investigation of marketing and R&D integration in Chinese high technology firms was undertaken....
Persistent link: https://www.econbiz.de/10008472634
This article explores the nature of inter-functional integration in the new service development process through a detailed study of two new internal ICT services developed at one of Europe's largest service providers: Consignia, the UK postal service. The study develops a conceptual framework,...
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