investigated product evaluations, with an analysis of surveyed beliefs, attitudes, and intentions regarding fashion brands. They …

The paper explores theoretically and empirically the brand concept among children. Group interviews were conducted to … examine the children’s associations to this concept. The data analysis was organized according to a circular frame (the … circept frame), which allowed a content analysis based on a sequence of analogical concepts. Children’s answers suggest that …

presence of children in Snss. Investigation onthe relationship between kids and brands has significant implicationsfor the …Despite the explosion of Snss and the growing interest of brands foron line conversations, analysis on the relationship … between consumersand brands in these environments is still insufficient. This is particularlyevident in relation to the …

construction companies is still piecemeal and limited on daily work communication. This paper aims to study the possible motivation …

clothing characteristics having impact on the purchase decision making (price, trademark, fitting of clothing, design, quality … focused on characteristic differences. Knowing intercultural differences is important for global companies of the clothing …

clothing characteristics having impact on the purchase decision making (price, trademark, fitting of clothing, design, quality … focused on characteristic differences. Knowing intercultural differences is important for global companies of the clothing …

challenges in the situation of children, the Government of India adopted this Resolution on the National Policy for Children …