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Research into ethics in personal selling and sales management has increased substantially over the preceding decade by investigating complex dimensions of ethical decision-making in greater depth and with more analytical sophistication. This review of the recent conceptual and empirical...
Persistent link: https://www.econbiz.de/10010868354
Persistent link: https://www.econbiz.de/10008678394
The study examines the research methodology of more than 200 empirical investigations of ethics in personal selling and sales management between 1980 and 2010. The review discusses the sources and authorship of the sales ethics research. To better understand the drivers of empirical sales ethics...
Persistent link: https://www.econbiz.de/10011242092