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Advances in information and communication technologies are not only offering new marketing channels to companies but also significantly influencing the ways in which companies conduct their businesses and marketing activities. This paper analyses the possible significant impacts of mobile phone...
Persistent link: https://www.econbiz.de/10008867714
Persistent link: https://www.econbiz.de/10010987349
The topic of trust in information technology (IT) artifacts has piqued interest among researchers, but studies of this form of trust are not definitive regarding which factors contribute to it the most. Our study empirically tests a model of trust in IT artifacts that increases our understanding...
Persistent link: https://www.econbiz.de/10010905194
This study aims to further develop our previous research on production possibility frontier model (PPFM). An application of model to provide analysis on the mobile commerce survey for which data was collected in Japan und Thailand is presented. PPFM looks into the consumer behaviors as the...
Persistent link: https://www.econbiz.de/10010956238
The necessity of considering the three main faces of informational security mentioned in the title of the paper derives from the accumulation of the importance of the data circulating in the mobile environment for organizations, with the existence of numerous dangers and threats that target...
Persistent link: https://www.econbiz.de/10011258646
The search for enablers of continued growth of SMS traffic, as well as the take-off of the more diversified MMS message contents, open up for enterprises the potential of bulk use of mobile messaging , instead of essentially one-by-one use. In parallel, such enterprises or value added services...
Persistent link: https://www.econbiz.de/10005288754
Das Internet etabliert sich zunehmend als Einkaufsplattform. Trotz anhaltend schwacher konjunktureller Lage verzeichnet der Markt für elektronischen Einkauf mit Hilfe von Internettechnologien und verstärkt auch mit mobilen Endgeräten anhaltendes Wachstum. Nachfrager sind angesichts der...
Persistent link: https://www.econbiz.de/10005081090
Persistent link: https://www.econbiz.de/10010535837
The topic of trust in information technology (IT) artifacts has piqued interest among researchers, but studies of this form of trust are not definitive regarding which factors contribute to it the most. Our study empirically tests a model of trust in IT artifacts that increases our understanding...
Persistent link: https://www.econbiz.de/10009321014
Nowadays, manufacturers are increasingly adopting direct channels to increase financial performance and improve services. Location-sensitive mobile channel helps retailers attract nearby incumbent consumers. How such a channel influences supply chain performance is unknown. In this paper, we...
Persistent link: https://www.econbiz.de/10009352624