Решена задача оценки маркетинговой активности торговых предприятий с применением метода анализа иерархий.

The purpose of the article is to show the global marketing activities, guidelines and management decisions for international business of Slovenian gazelles. The survey was conducted on a sample of 230-s Slovenian gazelles that have been included in the list of 500 fastest growing companies in...

This article presents the problem of marketing of agricultural produce of private farmers. It is developed an evaluation priority for channel selection and reasonable approaches for improving the distribution infrastructure in terms of Ukraine's accession to the WTO

The role and importance of various marketing activities within a company is a function of numerous internal and external factors, including those that are typical of transitional economies. These factors are integrated and shaped by managerial perceptions about their overall importance and...

A gyógynövények reneszánszukat élik, folyamatosan növekszik a gyógynövényekből készült termékek iránti kereslet. Kutatásunkban közvetlen fogyasztói megkérdezések segítségével rávilágítunk a gyógynövényeket használók szokásaira, vásárlásukat befolyásoló...

The present research is an attempt to illustrate the attitudes of Indian consumers towards the insurance services. The study has been made by collecting the responses of consumers through structured questionnaire on five point Likert scale. A total 377 responses were collected to assess the...

Marketing in its hypostasis: optical and economic design, practice science andart, it appears and develops in the context of a competitive economy, as a necessity ofbusiness success. These considerations and not only determined us researching its directsteps: business to business, and to...

The problem of evaluation of marketing activity of trading companies with the analytic hierarchy process.

Romanian education, which is an important pillar for human resource forming process and the basis for economic development, suffered a lot of changes in the last decades. The main factors that have influenced the undergraduate and university training programs are the political and...