This article presents the problem of marketing of agricultural produce of private farmers. It is developed an evaluation priority for channel selection and reasonable approaches for improving the distribution infrastructure in terms of Ukraine's accession to the WTO

The role and importance of various marketing activities within a company is a function of numerous internal and external factors, including those that are typical of transitional economies. These factors are integrated and shaped by managerial perceptions about their overall importance and...

The aim of the paper is the presentation of the e-commerce sector in Poland. It is a dynamically developing sector which mainly consists of microenterprises. The authors pay attention to the most important problems connected with the development of e-stores in Poland. These are, most of all, the...

Исследована сущность понятия «региональный маркетинг», рассмотрены подходы к его определению разных авторов, как зарубежных, так и отечественных, очерчены...

The present research is an attempt to illustrate the attitudes of Indian consumers towards the insurance services. The study has been made by collecting the responses of consumers through structured questionnaire on five point Likert scale. A total 377 responses were collected to assess the...

Marketing in its hypostasis: optical and economic design, practice science andart, it appears and develops in the context of a competitive economy, as a necessity ofbusiness success. These considerations and not only determined us researching its directsteps: business to business, and to...

A gyógynövények reneszánszukat élik, folyamatosan növekszik a gyógynövényekből készült termékek iránti kereslet. Kutatásunkban közvetlen fogyasztói megkérdezések segítségével rávilágítunk a gyógynövényeket használók szokásaira, vásárlásukat befolyásoló...

Решена задача оценки маркетинговой активности торговых предприятий с применением метода анализа иерархий.

Romanian education, which is an important pillar for human resource forming process and the basis for economic development, suffered a lot of changes in the last decades. The main factors that have influenced the undergraduate and university training programs are the political and...