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Electronic Word-of-Mouth: The Moderating Roles of Product Involvement and Brand Image

Lin, Chinho; Wu, Yi-Shuang; Chen, Jeng-Chung Victor - ToKnowPress

ever searched for opinions or reviews through the Internet before buying the product. The survey is consisted of three … research model. Findings: Viewing online reviews or comments is helpful for consumers because it makes consumers feel more …

Persistent link: https://www.econbiz.de/10010737554

International trade and finance reference sources(1990)

Donovan, Jerry J. - In: Economic Review (1991) May, pp. 30-37

Persistent link: https://www.econbiz.de/10005711952

Deviation Among Technology Reviews: An Informative Enrichment of Technology Evolution Theory for Marketing

Sood, A.; Stremersch, S. - Erasmus Research Institute of Management (ERIM), ERIM … - 2010

customers, and new market leaders. This paper examines the deviation among reviews of a technologyâ€™s performance and its … literature, while highly relevant, is misguided in that it ignores potential deviation among technology reviews. Using a … comprehensive dataset of all published reviews, both before and after FDA approval, of 7 statins for cholesterol reduction (LDL …

Persistent link: https://www.econbiz.de/10008484117

A review of collective action in rural Ghana

Salifu, Adam; Francesconi, Gian Nicola; Kolavalli, … - International Food Policy Research Institute (IFPRI) - 2010

With the beginning of the new millennium and the increasing concerns with regard to wild privatization reforms, African governments, international donors and development scholars have been showing renewed interest in collective action. As a result, farmer-based organization (FBOs) and...

Persistent link: https://www.econbiz.de/10008486416

The as-is journal review process: Let authors own their ideas

Tsang, Eric W. K.; Frey, Bruno S. - Center for Research in Economics, Management and the … - 2006

Recently, the problems associated with the existing journal review process aroused discussions from seasoned management researchers, who have also made useful suggestions for improving the process. To complement these suggestions, we propose a more radical change: a manuscript should be reviewed...

Persistent link: https://www.econbiz.de/10005808619