A major shift has occurred since the 1970s in the way newspapers do business, largely due to the impact of marketing … readers’ interests as identified through marketing and focus group research. It also found that the newsroom staff was … responsible for the production of these sections. Previous research has focused on the evolution of marketing practices in …

Changes in market conditions and trends often point to the need for changes in the marketing approaches being used … shortcomings of marketing approaches and vehicles developed in and for earlier times. Corporations are being forced to re … changes call for the development and use of newer sales and marketing tools. Call centers belong to a new breed of potent …