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Fallstudien zu Marketing und Marktforschung
Nötzel, Rötger - 1999 - 7., erw. Aufl.
Persistent link: https://www.econbiz.de/10004037822
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Lexikon Marketing
Koschnick, Wolfgang J.
Persistent link: https://www.econbiz.de/10004316238
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Marktforschung
Böhler, Heymo - 2004 - 3., völlig neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10004272530
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Inside information : making sense of marketing data
Smith, David V. L.; Fletcher, Jonathan H. - 2001
Persistent link: https://www.econbiz.de/10004404110
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Marketing research and modeling : progress and prospects ; a tribute to Paul E. Green
Wind, Yoram (contributor) - 2004
Persistent link: https://www.econbiz.de/10004446773
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Marketing research : an applied approach
Malhotra, Naresh K.; Birks, David F. - 2007 - 3. ed.
Persistent link: https://www.econbiz.de/10004451462
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Marktforschung
Lötters, Christine (contributor) - 2000
Persistent link: https://www.econbiz.de/10004598666
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Using market knowledge
Deshpandé, Rohit (contributor) - 2001
Persistent link: https://www.econbiz.de/10004604933
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The state of the net : the new frontier
Clemente, Peter C. - 1998
Persistent link: https://www.econbiz.de/10004361839
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Market: études et recherches en marketing : fondements, méthodes
Evrard, Yves; Pras, Bernard; Roux, Elyette - 1997 - 2. éd., rev. et augm.
Persistent link: https://www.econbiz.de/10004372004