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Competition as a moderator of the effect of advertising on sales
Gatignon, Hubert - 1984
Persistent link: https://www.econbiz.de/10004130731
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Statistical analysis of management data
Gatignon, Hubert - 2003
Persistent link: https://www.econbiz.de/10004780930
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Statistical analysis of management data
Gatignon, Hubert - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10004949897
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The use of pledges to build and sustain commitment in distribution channels
Anderson, Erin; Weitz, Barton A. - 1991
Persistent link: https://www.econbiz.de/10004145560
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Harvard business review on strategic sales management
Anderson, Erin (contributor) - 2007
Persistent link: https://www.econbiz.de/10004879559
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The INSEAD-Wharton alliance on globalizing : strategies for building successful global businesses
Gatignon, Hubert (contributor) - 2004
Persistent link: https://www.econbiz.de/10004797994
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New products and services development
Gatignon, Hubert (contributor) - 2011
Persistent link: https://www.econbiz.de/10008756733
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Markstrat : a marketing strategy game : participants manual
Larréché, Jean-Claude; Gatignon, Hubert - 1977
Persistent link: https://www.econbiz.de/10009603496