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USB Cologne (EcoSocSci)
ECONIS (ZBW)
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1
The salience of price in the perception and evaluation of product quality : a multidimensional measurement model and experimental test
Rao, Vithala R.
-
1970
Persistent link: https://www.econbiz.de/10004841121
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2
Theory and simulation of market focused management
Grover, Rajiv
-
1995
Persistent link: https://www.econbiz.de/10004335600
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3
Estimation of standard errors of latent class model parameters
Grover, Rajiv
-
1985
Persistent link: https://www.econbiz.de/10004754646
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4
The handbook of marketing research : uses, misuses, and future advances
Grover, Rajiv
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10004155782
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5
Decision criteria for new product acceptance and success : the role of trade buyers
MacLaughlin, Edward W.
;
Rao, Vithala R.
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1991
Persistent link: https://www.econbiz.de/10004113107
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6
Analysis for strategic marketing
Rao, Vithala R.
;
Steckel, Joel H.
-
1998
Persistent link: https://www.econbiz.de/10004362747
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7
The role of price in individual utility judgements : development and empirical validation of alternative models
Rao, Vithala R.
;
Gautschi, David A.
-
1982
Persistent link: https://www.econbiz.de/10004164477
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8
Applied multidimensional scaling : a comparison of approaches and algorithms
Green, Paul Edgar
;
Rao, Vithala R.
-
1972
Persistent link: https://www.econbiz.de/10004573672
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9
The new science of marketing : state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future
Rao, Vithala R.
;
Steckel, Joel H.
-
1995
Persistent link: https://www.econbiz.de/10004252898
Saved in:
10
Handbook of pricing research in marketing
Rao, Vithala R.
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10004935714
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