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Advertising reach and frequency : maximizing advertising results through effective frequency
MacDonald, Colin
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1996
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2. ed.
Persistent link: https://www.econbiz.de/10004309414
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How advertising works : a review of current thinking
MacDonald, Colin
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1992
Persistent link: https://www.econbiz.de/10004147437
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Small enterprise development in mini island economies : the case of Tobago
MacDonald, Colin
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1999
Persistent link: https://www.econbiz.de/10004560923
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