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Mit Qualität zu Profit
Campbell, Ian - 2000 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004652408
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Measuring the effect of advertising : a comprehensive approach
Corkindale, David R.; Kennedy, Sherril - 1975
Persistent link: https://www.econbiz.de/10004006598
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MANAGING ADVERTISING EFFECTIVELY. BY DAVID CORKINDALE AND SHERRIL KENNEDY. BRADFORD, WEST YORKSHIRE: M C B, 1975. - 94 S.
Corkindale, David; Kennedy, Sherril - 1975
Persistent link: https://www.econbiz.de/10004016153
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The processes of advertising
Kennedy, Sherril; Corkindale, David R. - 1976
Persistent link: https://www.econbiz.de/10004755189
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Managing the advertising process
Kennedy, Sherril; Corkindale, David R. - 1976
Persistent link: https://www.econbiz.de/10004582956