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Managing customer value : creating quality and service that customers can see
Gale, Bradley T.; Wood, Robert C. - 1994
Persistent link: https://www.econbiz.de/10004191939
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The PIMS principles : linking strategy to performance
Buzzell, Robert D.; Gale, Bradley T. - 1987
Persistent link: https://www.econbiz.de/10004153074
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Market Share, profitability, and business strategy
Buzzell, Robert D.; Gale, Bradley T.; Sultan, Ralph G. M. - 1974
Persistent link: https://www.econbiz.de/10004446366
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Das PIMS-Programm : Strategien und Unternehmenserfolg
Buzzell, Robert D.; Gale, Bradley T. - 1989
Persistent link: https://www.econbiz.de/10004061240