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Strang, Roger A.
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The promotial planning process
Strang, Roger A.
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1980
Persistent link: https://www.econbiz.de/10004811652
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Exploring the new marketing : study guide, selected readings, case incidents, and other exercises
Fulmer, Robert M.
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1976
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1. print.
Persistent link: https://www.econbiz.de/10004008714
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The relationship between advertising and promotion in brand strategy
Strang, Roger A.
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1975
Persistent link: https://www.econbiz.de/10004700326
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