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The commercialization of American culture : new advertising, control and democracy
McAllister, Matthew P. - 1996
Persistent link: https://www.econbiz.de/10004307616
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
Evangelisti Allori, Paola (contributor) - 2011
Persistent link: https://www.econbiz.de/10009617669
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Sportwerbung : Grundlagen, Strategien, Fallbeispiele
Roth, Peter (contributor) - 1986
Persistent link: https://www.econbiz.de/10004700080
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Sport, culture and advertising : identities, commodities and the politics of representation
Jackson, Steven J. (contributor) - 2005
Persistent link: https://www.econbiz.de/10004819451
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Zur Soziologie der Konsumwerbung
Dolberg, Ingwalt - 1981
Persistent link: https://www.econbiz.de/10009606522
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Werbung im und mit Sport
Dreyer, Axel - 1986
Persistent link: https://www.econbiz.de/10009606584
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Preisfindung für und Bewertung von Sportsponsorships
Chatrath, Stefan; Wengler, Stefan - 2009
Persistent link: https://www.econbiz.de/10004383824
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THE SPONSOR : NOTES ON A MODERN POTENTATE / ERIK BARNOUW
Barnouw, Erik - 1978
Persistent link: https://www.econbiz.de/10003998731
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Image durch erfolgreiches Ökosponsoring : mit 50 Fallbeispielen
Grüßer, Birgit - 1992
Persistent link: https://www.econbiz.de/10004129647
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Sponsoring in der Kreditwirtschaft
Bourgon, Gabriele - 1992
Persistent link: https://www.econbiz.de/10004133638