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USB Cologne (EcoSocSci)
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A dynamic model for decisions about quality, quality claims, advertising expenditures and price
Kopalle, Praveen K.
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1992
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[Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004356307
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Sales promotion : concepts, methods, and strategies
Blattberg, Robert C.
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Neslin, Scott A.
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1990
Persistent link: https://www.econbiz.de/10004086189
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Database Marketing : analyzing and managing customers
Blattberg, Robert C.
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Kim, Py·ong-do
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Neslin, Scott A.
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2008
Persistent link: https://www.econbiz.de/10004908427
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