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A new dynamics-based segmentat...
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Retailer response to manufacturer prices and price promotions
Bucklin, Randolph E.
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1989
Persistent link: https://www.econbiz.de/10004086941
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Viewpoints on the changing consumer goods distribution scene : summary of a Marketing Science Institute Conference, May 19 and 20, 1987
Bucklin, Randolph E.
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Schmalensee, Diane H.
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1987
Persistent link: https://www.econbiz.de/10004745777
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