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Planning for ROI
Wells, William (contributor); Crimmins, James C. (contributor)
Persistent link: https://www.econbiz.de/10004134187
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Advertising : principles and practice
Wells, William; Burnett, John; Moriarty, Sandra E. - 1989
Persistent link: https://www.econbiz.de/10004085841
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Advertising & IMC : principles & practice
Moriarty, Sandra E. - 2012 - 9. ed.
Persistent link: https://www.econbiz.de/10009654474
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Advertising : principles & practice
Moriarty, Sandra E. - 2009 - Internat. ed., 8. ed.
Persistent link: https://www.econbiz.de/10004910477
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Advertising : principles & practice
Wells, William D.; Burnett, John J.; Moriarty, Sandra - 2000 - 5. ed.
Persistent link: https://www.econbiz.de/10004005255
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Consumer behavior
Wells, William D.; Prensky, David - 1996
Persistent link: https://www.econbiz.de/10004307096
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Measuring advertising effectiveness
Wells, William D. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004355929
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Advertising : principles & practice
Wells, William D.; Burnett, John J.; Moriarty, Sandra - 1998 - 4. ed.
Persistent link: https://www.econbiz.de/10004379941
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Life style and psychographics
Wells, William D. (contributor) - 1974
Persistent link: https://www.econbiz.de/10004613900
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Advertising : principles & practice
Wells, William D.; Burnett, John J.; Moriarty, Sandra - 2003 - 6. ed.
Persistent link: https://www.econbiz.de/10004765755