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Kundenstrukturanalyse als Instrument zur Informationsgewinnung für Managemententscheidungen im Bereich des Direktmarketing
Franzen, Ottmar
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1990
Persistent link: https://www.econbiz.de/10004087555
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Integriertes Stakeholder-Management für starke Corporate Brands
Burkhardt, Achim
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Franzen, Ottmar
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Kumbartzki, Jürgen
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2005
Persistent link: https://www.econbiz.de/10004845503
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