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Corporate foresight : towards a maturity model for the future orientation of a Firm
Rohrbeck, René
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2011
Persistent link: https://www.econbiz.de/10009590642
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Innovationsmarketing
Trommsdorff, Volker
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Steinhoff, Fee
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2007
Persistent link: https://www.econbiz.de/10004883393
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Kundenorientierung bei hochgradigen Innovationen : Konzeptualisierung, empirische Bestandsaufnahme und Erfolgsbetrachtung
Steinhoff, Fee
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2006
Persistent link: https://www.econbiz.de/10004921068
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