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Managing marketing : text, cases and readings
Bonoma, Thomas V. - 1984
Persistent link: https://www.econbiz.de/10004138148
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Conflict: escalation and deescalation
Bonoma, Thomas V. - 1975 - 1. print.
Persistent link: https://www.econbiz.de/10003999675
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Marketing management : text and cases
Bonoma, Thomas V.; Kosnik, Thomas J. - 1990
Persistent link: https://www.econbiz.de/10004135271
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Service marketing
Bonoma, Thomas V.; Mills, Michael K. - 1980
Persistent link: https://www.econbiz.de/10004107236
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Conflict power and games : the experimental study of interpersonal relations
Tedeschi, James T.; Schlenker, Barry R.; Bonoma, Thomas V. - 1973
Persistent link: https://www.econbiz.de/10004478585
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Marketing performance assessment
Bonoma, Thomas V.; Clark, Bruce H. - 1988
Persistent link: https://www.econbiz.de/10004173441
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La empresa : dirección y administración ; curso de dirección comercial y márketing
Ortega, Virgilio (contributor);  …
Persistent link: https://www.econbiz.de/10004175512
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Organizational buying behavior
Bonoma, Thomas V. (contributor) - 1978
Persistent link: https://www.econbiz.de/10004809001
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Segmenting the industrial market
Bonoma, Thomas V.; Shapiro, Benson P. - 1983
Persistent link: https://www.econbiz.de/10004773962
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Überlebensbrevier für Chefs : ein Zielprogramm zur Führungseffektivität
Bonoma, Thomas V.; Slevin, Dennis P. - 1979
Persistent link: https://www.econbiz.de/10004774750