//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"usbk"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Direct marketing management
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet
3
Internet marketing
3
Telemarketing
3
Aufsatzsammlung
1
Direktmarketing
1
Familiensoziologie
1
Haushalt
1
Marketing
1
USA
1
Verbraucherverhalten
1
more ...
less ...
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Dissertation u.a. Prüfungsschriften
1
Language
All
English
5
Undetermined
1
Author
All
Roberts, Mary Lou
6
Berger, Paul D.
1
Zahay, Debra
1
Source
All
USB Cologne (EcoSocSci)
ECONIS (ZBW)
30
OLC EcoSci
16
RePEc
10
Other ZBW resources
2
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Direct marketing management
Roberts, Mary Lou
;
Berger, Paul D.
-
1999
-
2. ed.
Persistent link: https://www.econbiz.de/10004342508
Saved in:
2
Internet marketing : integrating online and offline strategies
Roberts, Mary Lou
-
2003
-
International ed.
Persistent link: https://www.econbiz.de/10004765986
Saved in:
3
The effects of information on consumer perceptions of and preferences for a grocery product
Roberts, Mary Lou
-
1971
Persistent link: https://www.econbiz.de/10004849536
Saved in:
4
Internet marketing : integrating online and offline strategies
Roberts, Mary Lou
-
2008
-
2. ed.
Persistent link: https://www.econbiz.de/10004889003
Saved in:
5
Marketing to the changing household : management and research perspectives
Roberts, Mary Lou
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10004783508
Saved in:
6
Internet marketing : integrating online and offline strategies
Roberts, Mary Lou
;
Zahay, Debra
-
2013
-
3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009528535
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->