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Marketing strategy : planning and implementation
Walker, Orville C.; Boyd, Harper W.; Larréché, Jean-Claude - 1999 - 3. ed.
Persistent link: https://www.econbiz.de/10004139335
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Consumer behaviour and marketing strategy
Peter, Jerome Paul; Olson, Jerry C.; Grunert, Klaus G. - 1999 - European ed.
Persistent link: https://www.econbiz.de/10004139505
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Entscheidungsorientiertes Speditionsmarketing : dargestellt am Beispiel des Marktes für Gefahrgut-Logistik
Helf, Andre - 2005
Persistent link: https://www.econbiz.de/10004070416
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Ausgewählte Probleme des internationalen Marketing
Weiber, Rolf; Adler, Jost - 1999 - 2. Aufl.
Persistent link: https://www.econbiz.de/10004028548
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New marketing strategies : evolving flexible processes to fit market circumstance
Chaston, Ian - 1999
Persistent link: https://www.econbiz.de/10004034573
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Relationship marketing : strategy and implementation
Peck, Helen (contributor) - 1999
Persistent link: https://www.econbiz.de/10004034639
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Defining your market : winning strategies for high-tech, industrial, and service firms
Weinstein, Art - 1998
Persistent link: https://www.econbiz.de/10004037797
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Strategic marketing management
Lambin, Jean-Jacques - 1997
Persistent link: https://www.econbiz.de/10004309776
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Coupon-Marketing : Kunden finden und binden mit Rabatten: Kundenkarten, Bonuspunkte, Spargutscheine
Pohlmann, Jörg - 2003
Persistent link: https://www.econbiz.de/10004230293
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Erfolgreiches Investitionsgütermarketing : Umsatzplus nach dem MASCOTE-Prinzip
Klein, Michael - 2004
Persistent link: https://www.econbiz.de/10004230311