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Niche envy : marketing discrimination in the digital age
Turow, Joseph - 2006
Persistent link: https://www.econbiz.de/10004871024
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The business of database marketing
Tooker, Richard N. - 2006
Persistent link: https://www.econbiz.de/10004927131
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Handbuch Database-Marketing
Link, Jörg (contributor) - 1997 - 2. korr. Aufl.
Persistent link: https://www.econbiz.de/10004228611
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Die neue Dimension im Direktmarketing - Market-Universe-Database
Schober, Klaus - 1997
Persistent link: https://www.econbiz.de/10004312558
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The new direct marketing : how to implement a profit-driven database marketing strategy
Batra, Rajeev (contributor) - 1999 - 3. ed.
Persistent link: https://www.econbiz.de/10004340064
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The new rules of marketing : how to use one-to-one relationship marketing to be the leader in your industry
Newell, Frederick - 1997
Persistent link: https://www.econbiz.de/10004346103
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Ratgeber Database-Marketing : die Database im Direktmarketing - vom notwendigen Übel zum Erfolgsinstrument ; [das Handbuch zum DIMA-Vortrag]
Huldi, Christian; Kuhfuß, Holger - 2000
Persistent link: https://www.econbiz.de/10004595253
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Mikrogeographische Marktsegmentierung im Database-Marketing von Versicherungsunternehmen
Munzer, Iris - 2000 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10004599253
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Desktop database marketing
Schmid, Jack; Weber, Alan - 1998
Persistent link: https://www.econbiz.de/10004367275
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Principles of direct and database marketing
Tapp, Alan - 1998
Persistent link: https://www.econbiz.de/10004371540