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Corporate social responsibility : doing the most good for your company and your cause
Kotler, Philip - 2004
Persistent link: https://www.econbiz.de/10004238436
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Multiproduct competition between congestible networks
Gibbens, Richard; Mason, Robin; Steinberg, Richard - 1998
Persistent link: https://www.econbiz.de/10004340042
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Antecedents and benefits of coporate citizenship : a comparison of US and French business
Maignan, Isabelle S. - 1997 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004265851
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Building reputational capital : strategies for integrity and fair play that improve the bottom line
Jackson, Kevin - 2004
Persistent link: https://www.econbiz.de/10004501567
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Reputation Management : Glaubwürdigkeit im Wettbewerb des 21. Jahrhunderts
Bauhofer, Bernhard - 2004
Persistent link: https://www.econbiz.de/10004509034
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Cause related marketing : partnership guidelines & case studies
2001
Persistent link: https://www.econbiz.de/10004661714
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Whistleblowing und Corporate Reputation Management
Leisinger, Klaus M. - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10004662228
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Cause marketing : build your image and bottom line through socially responsible partnerships, programmes, and events
Marconi, Joe - 2002
Persistent link: https://www.econbiz.de/10004731673
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A social critique of corporate reporting : a semiotic analysis of corporate financial and environmental reporting
Crowther, David - 2002
Persistent link: https://www.econbiz.de/10004747594
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Unternehmerische Wohltaten: Last oder Lust? : Von Stakeholder Value, Corporate Citizenship und Sustainable Development bis Sponsoring
Gazdar, Kaevan; Kirchhoff, Klaus Rainer - 2004
Persistent link: https://www.econbiz.de/10004816900