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Optimal positioning of new product concepts
Eliashberg, Jehoshua; Manrai, Ajay - 1990
Persistent link: https://www.econbiz.de/10004126600
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New product preannouncing behavior : a market signaling study
Eliashberg, Jehoshua; Robertson, Thomas S. - 1987
Persistent link: https://www.econbiz.de/10004147406
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Marketing
Eliashberg, Jehoshua (contributor) - 1993
Persistent link: https://www.econbiz.de/10004156500
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Three way scaling and clustering
Arabie, Phipps; Carroll, J. Douglas; DeSarbo, Wayne S. - 1990 - 2. print.
Persistent link: https://www.econbiz.de/10004102483