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"Serien-Spin-Off" als Strategi...
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Fernsehprogramm
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Spin-off-Effekt
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Petersen, Rüdiger
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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USB Cologne (EcoSocSci)
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"Serien-Spin-Off" als Strategie der Programmentwicklung
Petersen, Rüdiger
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2004
Persistent link: https://www.econbiz.de/10004801975
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