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The role of resources in global competition
Fahy, John - 2001
Persistent link: https://www.econbiz.de/10004692618
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The strategic and operational planning of marketing
Greenley, Gordon E. - 1986
Persistent link: https://www.econbiz.de/10004015361
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Marketing strategy and competitive positioning
Hooley, Graham J.; Saunders, John A.; Piercy, Nigel - 1998 - 2. ed.
Persistent link: https://www.econbiz.de/10004371531
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Marketing strategy and competitive positioning
Hooley, Graham J.; Saunders, John A.; Piercy, Nigel - 2004 - 3. ed.
Persistent link: https://www.econbiz.de/10004790976
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Marketing strategy and competitive positioning
Hooley, Graham J.; Piercy, Nigel; Nicoulaud, Brigitte - 2008 - 4. ed.
Persistent link: https://www.econbiz.de/10004896803
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Marketing strategy and competitive positioning
Hooley, Graham J.; Piercy, Nigel; Nicoulaud, Brigitte - 2012 - 5. ed.
Persistent link: https://www.econbiz.de/10009284361
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Foundations of marketing
Jobber, David; Fahy, John - 2003
Persistent link: https://www.econbiz.de/10004769369
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Foundations of marketing
Jobber, David; Fahy, John - 2006 - 2nd ed.
Persistent link: https://www.econbiz.de/10004802716
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Foundations of marketing
Fahy, John; Jobber, David - 2012 - 4. ed.
Persistent link: https://www.econbiz.de/10009499152
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Foundations of marketing
Jobber, David; Fahy, John - 2009 - 3. ed.
Persistent link: https://www.econbiz.de/10004935367