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Levels of comprehension in consumers' processing of print advertising language
Mick, David Glen
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1987
Persistent link: https://www.econbiz.de/10004230518
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Role of brand specific associations in brand extension
Broniarczyk, Susan M.
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1992
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[Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004204514
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Transformative consumer research for personal and collective well-being
Mick, David Glen
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2012
Persistent link: https://www.econbiz.de/10009172366
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