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How informants report about interorganizational relationships
Phillips, Joan M. - 1996 - [Mikrofiche-Ausg.]
Persistent link: https://www.econbiz.de/10004355881
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A strategic framework for developing and assessing political, social issue and corporate image advertising
Reynolds, Thomas J.; Westberg, Steven J.; Olson, Jerry C. - 1994
Persistent link: https://www.econbiz.de/10004566090
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A strategic approach to measuring advertising effectiveness
Reynolds, Thomas J.; Olson, Jerry C.; Rochon, John P. - 1994
Persistent link: https://www.econbiz.de/10004566093
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Understanding consumer decision making : the means end approach to marketing and advertising strategy
Reynolds, Thomas J. (contributor) - 2001
Persistent link: https://www.econbiz.de/10004598448