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Hindsight bias in the context of a consumption experience
Pieters, Rik
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Zwick, Rami
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1991
Persistent link: https://www.econbiz.de/10004138245
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Is materialism uniformly dark? : Evidence of beneficial, neutral and harmful implications for consumers' loneliness
Pieters, Rik
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Sujan, Harish
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2000
Persistent link: https://www.econbiz.de/10004667166
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Consumer behavior
Hoyer, Wayne D.
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MacInnis, Deborah J.
;
Pieters, Rik
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2013
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6. ed.
Persistent link: https://www.econbiz.de/10009635498
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Eye tracking for visual marketing
Wedel, Michel
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Pieters, Rik
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2008
Persistent link: https://www.econbiz.de/10004951120
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