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Defining your market : winning strategies for high-tech, industrial, and service firms
Weinstein, Art - 1998
Persistent link: https://www.econbiz.de/10004037797
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Market segmentation : using demographics, psychographics and other niche marketing techniques to predict and model customer behavior
Weinstein, Art - 1994 - Rev. ed.
Persistent link: https://www.econbiz.de/10004185630
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Handbook of market segmentation : strategic targeting for business and technology firms
Weinstein, Art - 2004 - 3. ed.
Persistent link: https://www.econbiz.de/10004799786
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Superior customer value : strategies for winning and retaining customers
Weinstein, Art - 2012 - 3. ed.
Persistent link: https://www.econbiz.de/10009556084
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Designing and delivering superior customer value : concepts, cases, and applications
Weinstein, Art; Johnson, William C. - 1999
Persistent link: https://www.econbiz.de/10004139812
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Superior customer value in the new economy : concepts and cases
Johnson, William C.; Weinstein, Art - 2004 - 2. ed.
Persistent link: https://www.econbiz.de/10004512829