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Brand personality : conceptualization, measurement and underlying psychological mechanisms
Aaker, Jennifer Lynn
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1995
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Persistent link: https://www.econbiz.de/10004322522
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The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change
Aaker, Jennifer Lynn
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Smith, Andy
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Adler, Carlye
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2010
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1. ed., 1 HB print.
Persistent link: https://www.econbiz.de/10008689828
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